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Apple released the first television commercial for China
Apple on the eve of the Chinese New Year has released a TV commercial. In addition to Mac and iPad festive video also demonstrates the possibilities of musical application GarageBand.
This year, Apple released the first promotional video specifically for the Chinese market. Clip of 90 seconds is called “Start something new.” The plot follows the advertisement titled “Song” for the US market.
Video about a girl who decided to make a gift for the New Year for the grandmother. She finds an old plate, on which she sang for her husband. Girl master the song and recorded it on my MacBook Air. Morning grandma found on the table iPad with headphones and listen to the song invitation. Listening to the recording, she could not hold back tears of emotion.
China is an important market for Apple. Record profit in the IV quarter, to a large extent also required the inhabitants of this country. Apple faster than the competition could see immense potential of the Chinese market, began vigorously to master it and now sells more smartphones in China than in the US. If last year were sold in China 22% of all iPhone, then its share has already grown to 35%.
Total sales of Apple in China for three months increased by 70% – to $ 16.1 billion. His success in China Apple owes much to the cooperation with China Mobile, the largest mobile operator.
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