Apple takes business for augmented reality on




Apple has taken the German augmented-reality company Metaio. The company grew out of an internal project at Volkswagen in 2003. The company’s site reports that its software is no longer available.

Metaio apple stock transaction This was reported by TechCrunch in response to a tweet with a scan of a document showing that there is a stock transaction occurred from Metaio to Apple on 22 May 2015. The tech blog has tried to get a response from Apple, but the company from Cupertino gave only as reaction that the company often buys smaller tech companies and that these acquisitions are not further explained.

Something was going on, was already evident from the fact that a planned conference of Metaio was canceled in San Francisco. At the same time were also removed two twitter accounts of metaio. The LinkedIn blogger Sam Murley asked therefore wondered whether there was a sale, perhaps by Mark Zuckerberg wants to make augmented reality ‘social’.

Metaio had a large community of developers and around a thousand customers with 150,000 users in thirty countries. Murley is wondering what will happen to the platforms that different users have built on top of Metaio’s platform. May have to divert it now to other providers of augmented reality, such Vuforia, Layar, Wikitude or Daqri.

Apple announced recently that it is working on an augmented reality application for its Maps app where users by focusing on the street can get specific information about such restaurants as the menu. With the purchase of Metaio Apple seems there seriously wanting to make.


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