Apple three months after the start of sales still can not cope with the demand for iPhone 6




Demand for the iPhone and iPhone 6 6 Plus remains high and three months after the start of sales of the flagship smartphones. Retailers still can not provide new products from Apple everybody.


As of December 12 at the Apple Store was available to 56% of iPhone models and iPhone 6 6 Plus, found Piper Jaffray analyst Gene Munster. Compared with mid-November, the level of accessibility “apple” smartphones has grown significantly, but has not yet reached 100%.

The deficit is observed in respect of each new generation of iPhone, Munster says. Initial deliveries of the Apple phone severely limited, so customers have to wait several weeks to buy the device. The problem is exacerbated in the New Year period, when sales of electronics markedly increased.

Last year, Apple has decided to issue deficit iPhone 5s in early December. This year, in order to achieve a balance will need more time: the end of the year, the American giant computer electronics can offer no more than 80% of smartphones iPhone 6 of the required amount.

According to the US Apple Online Store, delivery time iPhone 6 with a storage capacity of 16 to 64 GB is 1 to 3 working days. Last week, the delivery time is 3-5 days in November – 7-10 days.

Outside the US supply situation has improved iPhone, but remains below the expected level. In nine regional offices Apple smartphones delivery time reduced to 3-5 days.

The Russian online Apple Store flagship smartphones delivery time is 1 to 3 working days. As far as it is an indicator of demand, given the recent rise in prices of Apple’s smartphone to 25-27%, is difficult to say. According to RBC, Apple is planning a new increase in prices on the iPhone and the iPhone 6 6 Plus. Due to the weakening of the ruble before the end of 2014 prices may increase by another 10%.

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