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Apple topped the list of the most expensive brands, ahead of Microsoft and Google
Apple has retained the first place in the ranking of the most expensive brands in the world, released Wednesday Forbes. According to the publication, Apple’s brand value over the past year increased by 19% – to $ 124.2 billion. This figure is almost twice that of its nearest competitor brand evaluation iPhone maker in rating – Microsoft.
Brand value of the corporation in Redmond, Forbes estimated at $ 63 billion. In third place in the list – Internet giant Google, whose brand is valued at $ 56.6 billion.
With a small gap from the Google ranking is Coca-Cola. Brand producer of soda valued at $ 56.1 billion. Fifth place went manufacturer IBM, the brand which Forbes estimated at $ 47.9 billion. Further, in the top ten most expensive brands have settled McDonald’s ($ 39,9 млрд), General Electric ($ 37,1 billion) in , Samsung ($ 35 billion), Toyota ($ 31,5 млрд), Louis Vuitton ($ 29,9 billion) in.
Most in price over the year added a brand Facebook: it rose by 74% – to $ 23.7 billion. The Social Network in 18th place in the ranking. Brand value retailer Amazon.com (№24) increased by 45% – to $ 21.4 billion, Starbucks (№61) – by 25%, to $ 8.7 billion.
In the ranking of brand presence in 20 industries and 15 countries. More than 50% of the lines occupy American brands. In the hundred most valuable brands were 16 brands of technology companies, with 11 of them were included in the top 25 list.
The rankings Forbes initially evaluates 200 international brands. One of the basic requirements for candidates for inclusion in the ranking is that the brand will be present in the United States. In assessing the value of the brand Forbes takes into account the company’s profit in three years, the average share price during the same period, and the role of the brand in the industry. Just get the final list of 100 brands.
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