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Apple TV advertising in Russia cost $ 50-80 million rubles
As previously reported MacDigger, Apple launched its first advertising campaign on Russian television. Now two channels broadcast commercials. The first is devoted to new smartphone iPhone and iPhone 6 6 Plus, the protagonists of the second – a girl and a boy, controlling health through applications for devices Apple (movie voiced known TV presenters Olga Shelest and Anton Komolov).
According to the newspaper ” Vedomosti “, the customer advertising Apple was the agency OMD OM Group Russia. Advertising will be broadcast until the end of November and all of December for all major federal channels. A person close to OMD, confirmed this, but did not disclose details of the contract, saying only that it was a “serious amount.”
Representative of an advertising Celler Vi confirmed that the company recently turned to one of the agencies to conduct an advertising campaign for Apple on all TV channels that work with Vi. According to the website Vi, partners Celler – “First”, “Russia”, REN TV, TV-3, “Channel Five”, “U”, “Friday”, “Carousel», CTC and others.
A source in one of the advertising agency evaluates all Apple advertising campaign until the end of the year at 50-70 million rubles. This campaign “medium size”. “Judging by the intensity with which started an advertising campaign – about 200 standard GRP per week – we can expect that by the end of the year Apple will spend on the promotion of iPhone 6 in Russia at least 80 million rubles.” – Assesses the managing partner “Quendi RusMediaAudit “Dmitry Cura. Apple previously advertised their electronics on the Russian TV, but not directly, but through mobile operators and distributors, he adds.People who participated in the development of an advertising campaign, confirms: Apple for the first time to order advertising on Russian television. Usually the manufacturer launches TV advertising in markets that are considered more or less mature. In addition, Apple has decided to strengthen marketing activities on the eve of the New Year.
The source, who was present at the event for application developers Apple last week, said: The company calls the new advertising sign that it became part of the Russian market more seriously. Seen it on other grounds, he continues: before any Russian manager of Apple did not participate in the program of promotion of the operating system iOS, and now they are just three.
Probably, Apple has planned an advertising campaign in advance, suggests the president of “Euroset” Alexander Malis, otherwise it is not clear why advertise a product that almost no shops. The new model of iPhone 6 is still in short supply, he explains, large deliveries are expected only in the next two weeks. Now the application retailers met only 40%.
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