Apple TV is rapidly losing market share in the US




Set-top box Apple is rapidly losing market report shows the analytical company Parks Associates. During the year the share of Apple TV has fallen from 26% to 17%, resulting in a device only took third place in the ranking of the most popular set-top boxes in the United States.


According to the survey, the leader of the American market is Roku, its share was 29%. In second place with Google Chromecast index of 20%. With the help of Google release device you can watch movies, listen to music and browse websites on the big screen TV. Gadget, Russian sales of which started in September , worth half the price “apple” competitor.

CEO of Apple, Tim Cook said that in 2013 sales of set-top box Apple TV brought the company a record profit of $ 1 billion. This amount also includes income from the sale and rental of movies, TV series and TV shows. The device can hardly be called “unprofitable” for Apple. In this case, at the end of last year, has sold about 10 million set-top boxes. “Now Apple TV is not just a hobby” – then said Tim Cook. However, under the pressure of competition set-top box Apple is losing market share.

Previously CEO Anthony Wood Roku called Apple TV «accessory for iPad». According to a top manager, updated in 2010. The unit is unprofitable for Apple. «Apple TV, in fact – is an accessory for the iPad. They lose money on it, which is very unusual for Apple, – said Anthony Wood. – If you lose money, why should now strive to sell more? “.


Roku company was founded in 2002. The headquarters is located in Saratoga, California. In Japanese, the word «Roku» means the number six. It was the sixth company founded by Anthony Wood. In an interview with CEO of Roku said that he is not afraid of a hypothetical release of Apple TV the fourth generation. According to rumors, Apple is developing a new model set-top box that will combine the functions of a router AirPort Express, support game controllers, and it will have its own app store that third-party developers will be able to fill in the various games.

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