Apple unexpectedly lowered the price of iCloud and iTunes Match for users in Russia




December 21, 2014 Apple suddenly raised the cost of subscribing to iTunes Match and iCloud. And now, just as suddenly the price tags on the services back to the old values.


The increase in the cost of subscriptions to cloud services Apple was an unpleasant surprise for many users. Some have even decided not to renew subscriptions to iCloud and iTunes Match. Instead of 39 rubles for a 20-gigabyte storage iCloud users were asked to pay 73.27 rubles.

Perhaps the outflow of users forced Apple to reconsider its pricing policy. From today, the cost of subscriptions to iCloud and iTunes Match costs the same as before the December increase of 39 rubles for 20 GB, 149 rubles – 200 GB, 379 rubles – for 500 GB and 749 rubles per 1 TB. Subscribe to iTunes Match will cost 799 rubles instead of the previous 1,499 rubles a year.

A return to the old prices at Apple did not comment. It will be recalled that last week the company cut prices in the Russian branch App Store. Starting from January 9 bottom bracket for iOS-application in Russia has become not be 62, and 59 rubles. Second from the bottom standard price also decreased from 123.99 to 119 rubles. Instead 185.99 rubles games and applications are now 169 instead of 242.35 – 219 rubles, and instead of 429.99 – 429 rubles.


Cost of songs in Russian iTunes Store is set at 19 rubles, whereas before most of the compositions were evaluated at 10-15 rubles. The whole album is now cost between $ 89 to 199 rubles, which is slightly cheaper than purchasing the songs one by one.

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