Apple’s chief designer Jonathan Ive has accused competitors of stealing ideas




It is known that Xiaomi, Samsung and other smartphone makers copied iPhone. Apple’s chief designer Jonathan Ive said that it was not “just copying” and theft of intellectual property.


On Thursday, speaking at a conference Vanity Fair, Ive talked about his relation to the competitors, the development of its borrowing company. The designer believes that by doing so they steal the results of thousands of hours of work at Apple.

“I do not see this as praise our achievements, I think this is theft,” – said Ive discussing Xiaomi – Chinese company, which many blamed for the release of clones products Apple.

Ive found that its position may find tough enough, but Apple itself suffers from lawsuits by Samsung and other manufacturers. At the time, Steve Jobs announced a holy war Google, because I thought Android in stolen product.

According Quince, Apple is for 8 years working on iPhone, then “copied it.” He stressed that it is not only about the design: “It’s thousands and thousands of hours of hard work.”

“I must confess that the last thing I think,” Oh, it’s flattering for us, “- said Ive – This time I could spend at home with my family … I do not think that’s normal.”

At a meeting with journalists Jonathan Ive said that the main design team consists of 16 people, each of whom is working at Apple for at least 15 years of age.

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