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Apple’s share in China reached a record in 2014, while the Samsung has fallen by almost half
2014 was a disaster for Samsung. Fall has arrived in the III quarter of 60% was the result of lower demand in the South Korean unit, including the flagship smartphone Galaxy S5, poor sales which led to a series of layoffs and wage cuts of top managers. It came to the point that the company closed its flagship store in the UK. At the largest market position is even worse – the share of smartphones Samsung has almost halved in just one year, while the main competitor, Apple, the share reached a record high.
Analyst mobile market Benedict Evans presented the statistics based on data from the largest Chinese search engine Baidu. According to published data, the share in the past year Samsung decreased from 22% to 12.5%, while, as in Apple exceeded 25%. The main competitors who took the vacant niche, analyst calls local producers – Xiaomi, Huawei, Lenovo – and the American giant computer electronics.
The main complaint that most often heard in the address of Samsung – the same type design, cumbersome interface and high prices. Against this background, the Chinese competitors are trying to stand out favorably, and judging by the results of massive sales, they get it. Another problem for the Koreans is Apple, which dominates the high-end segment due to the ecosystem and brand loyalty. As a result, Samsung has found itself in a difficult situation, out of which there is already a lot of months.
Samsung feels the changes in the market for much fallen by 60% of the profit in the III quarter of 2014. Among the anti-crisis measures taken by the company management – reducing the lineup , which should reduce costs. In addition, the South Korean experts are working on the new flagship Galaxy S6 , apparatus, according to some, will be created from scratch.
Perhaps, Samsung will make a number of important announcements at the upcoming CES 2015. If Seoul does not promptly react to the situation to continue further drop in the share, and competitors will advance.
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