Apple’s share of the tablet market has declined substantially




Apple’s share of the tablet market has declined substantially


Until recently, it seemed that Apple will continue to dominate the market for tablet computers forever. Then came all sorts of Xoom, Xyboard, Transformer and … adding to the collection devices, whose destiny was to gather dust on the shelves. But today, tablets based on the Android operating system shows continuous growth in both quantitative and qualitative aspects, and Apple began to take positions . During the first quarter of 2013 “pills” on the basis of the most popular operating systems have already otest a large piece of the market iPad.

Research agency IDC has prepared a fresh report on how at the moment is the situation in the tablet market: who is ahead, who is catching up, and who remains an outsider.

First, it should be noted that the supply of tablets globally grew by an impressive 142 per cent compared with the first half of 2012. And if you still have doubts as to whether the declining share of the PC or not, here’s your answer.

As for the balance of power, Apple still holds the top spot charts with their iPad, but its dominance does not seem so obvious as it was before. The world’s supply of “apple” of the device now eat off almost 40 percent of the total world market (about 19.5 million iPad). You say that’s wrong for Apple? Well, when you consider that in the first quarter of 2012, the figure was more than 65 percent, then the answer becomes obvious.

The best candidate for the selection of laurels, the company from Cupertino is (surprise!) Samsung. It is the second line in the list of largest supplier of Tablet PCs, showing the largest growth and increasing its rate from 11 percent to 18 percent (8.8 million tablets).

By ASUS with 5.5 percent of the total market (2.7 million tablets) was able to shift from the third place Amazon. IDC indicates that the device Amazon Kindle Fire is 3.7 percent of the market and were able to disperse 1.8 million copies. The saddest of all things at the Surface tablet running Windows 8 from Microsoft. Yes, as long as it is a new platform, but when you consider that the Surface itself is almost half of the tablet market on Windows 8, the figure of 900,000 copies is unlikely to inspire partners redmodskoy company.

So what does this all mean? And this means that the iPad is no longer the untouchable king of the ball. No, of course he is still the same device that first glimpsed buyers, but the current numbers suggest that the customers themselves are now starting to look more and more and more on the sides. And this, in turn, provides an excellent opportunity to companies like Samsung. And it is her, by the way, enjoy to the fullest. And incredibly successful smartphones and fablety clear evidence of the fact. Samsung sells more than one tablet Galaxy Note, Galaxy Tab a few more, and of course, Nexus 10, which, by the way, and are taken into the supply of tablets from the manufacturer.

Amazon, in turn, supplies and even a little more of its Kindle Fire, than he did a year earlier, but the overall picture remains the same. Will the company take the 2013 attempt to market something really new that it will take away from the threat of the popular Nexus 7, a new version of which is already in development ? We’ll see.

As for Microsoft and its Surface, it becomes clear that despite the tens (and probably even hundreds) of millions that the company spends on advertising its tablet, it still broke. And the numbers, it only confirms.

Speaking of numbers. It will be appreciated that the present results do not reflect the actual rate of units sold, and speak only as of supplies.
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