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arcade, receiving instead of coins empty plastic bottles
Sometimes all that is needed in order to incite people to support recycling programs – it is a little creativity. How do you like the idea of using empty instead of half-liter bottles of quarters from the “Coca-Cola” as “coins” to play in the street arcade?
Without a doubt, it is also a great way to advertise your beverage of sugar, but it does not diminish the charm of creative ideas. Dhaka City (population 15 million) of Bangladesh suffer from one very serious problem – debris. He is everywhere. On the streets, in homes and even in the river Ganga Burhia on which coast is the town. The task of the social campaign Coca-Cola is to inspire residents of Dhaka of Bangladesh to support recycling programs. In six different areas of the city during the week were set arcade machines that accept empty plastic bottles instead of coins.
And despite the fact that he offers to play arcade just a slightly modified version of the game Pong, from hope no rebound. Just a few days for processing accumulated thousands of empty plastic bottles.
Imagine what interest would cause similar arcade machines, if they offered instead to play Pong, for example, in Mortal Kombat. All the streets in the past month would be completely clean.
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Tags: Earth , Recycling , man .
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