As companies recognize our faces for their own purposes




As companies recognize our faces for their own purposes

facial recognition

Modern technology has greatly influenced the marketing, at least, so say the people in the know. In pursuit of profit, marketers are increasingly turning to mobile advertising , experimenting with different techniques. In this article, we will tell you about a new experimental techniques that can give very interesting results.

These innovative experiments cover a lot of areas, combining the elements of mobile, local and social advertising. But their main feature is the personalization using face recognition technology.

Face detection is often associated with security. Nevertheless, the scope of this technology more widely. It can be found in medicine, beauty industry, and even in the financial sector.

Beauty Industry

Modeling Technology uses Face virtual beauty treatment for the selection of hairstyles and make-up in real time. As an example application Vogue Makeup Simulation, which at the end of last year, made its debut in Japan. The program allows users to apply make-up of global brands for your picture. Another example of photorealistic visualization application is Johnson & Johnson ROC Skincare with a tool for the correction of facial skin that mimics the effect of the use of products that prevent aging of the skin.

Recognition technology and simulation entities allows users to better interact with the producers of cosmetics and skin care products. No one will be surprised if in the near future to demonstrate the products in the online advertising will use photos and other personal data.


Similarly, the face recognition technology works in medicine. Modeling of the face and shape of the teeth is becoming more common. This approach allows the doctor to discuss with the patient the treatment processes in a more interactive way. By the application of Restylane Imagine for iPad users can see the results of the use of anti-aging treatments Restylane on your photo.

Digitization clinics started relatively recently, but already at a rapid pace.


An example of the use of face recognition technology and modeling entities in the financial sector can serve as an application Merrill Edge Face Retirement, which encourages people to build retirement savings. The program has a genuine interest from the public.

The basis of the application has laid down research at Stanford University, according to which people are beginning to think about retirement when they see grown old themselves. In the photo above Merrill Edge uses the above-described technique for modeling the human face at the age of 50 to 100 years.

Mobile unit

Relatively recently, the South Korean technology company Samsung has introduced a collection of mobile phones La Fleur , focused on the female part of the population. In addition to the aesthetic component, devices have a set of applications designed exclusively for women. This advice nutritionist, make-up artist, a fitness trainer and so on.


Just like the Samsung application uses virtual makeup to promote their phones, mobile phone operator Verizon uses visualization to bring together individuals with the fans of the National Football League (NFL) in the pages of Facebook. GamePaint application allows fans to paint their faces with the colors of your favorite teams and share the results with the users of the social network.

All of the above examples use personalization. Companies that demonstrate the results of their products or services are not on the models, and in particular users, attracting attention and have more confidence.

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Tags: Augmented Reality , Marketing , Mobile Advertising , Face Detection .

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