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Basic SEO Components for Optimizing your e-Commerce Website
You have just finished building one of the world’s best eCommerce websites to sell your services or your stores products, the usability is top notch, and everything operates smoothly from start to finish. There’s just one thing missing from the formula, and that’s traffic to the site that you can convert into sales.
Having the best site in the world means nothing unless you can get it ranking in Google for your industry’s main selection of keywords. Even some basic SEO tips and tricks will provide you with a great chance of attracting people to your website, and that’s exactly what we wanted to look at in this article.
Why Choose SEO for eCommerce Sites?
Just like any other site, a decent amount of SEO will help the efforts of getting your site and its individual pages ranking well. The higher they rank the more likely it is you are going to start seeing visitors come to your website.
Last year alone a massive 46% of buyers used search engines to go out and buy a product or a service, and if your product is aimed at an entire country then you really are missing out on lost sales from not joining the SEO wagon.
Without an SEO strategy, a site is about as useful as chocolate made kettle. It’s as simple as that.
The Key Components for SEO on an eCommerce Website
We are going to talk soon about SEO tips but in this section we wanted to touch base with components for search that are directly associated with eCommerce sites.
For instance, as an eCommerce website you should be collecting customer reviews in order to build up trust ratings and to help improve the way you run your business. You don’t necessarily need to build a review system either as sites out there like TrustPilot already do this for you, it’s just a case of plugging your site into that.
Above all, whether you get good or bad feedback, you need to show others that you are responding and are on the case.
Secondly, Good Monster, an SEO agency have stated that if you have products to sell then create videos for them and upload them to YouTube (another source for brand awareness and rankings), you also want to get them embedded on the site to help conversion rates.
Finally, imagery is very important for products and you should have the highest resolution images possible, and if you can try and do a complete 360 of the item so customers can see every perspective.
Basic SEO Tips for eCommerce
With any SEO strategy you should make sure that you look at several important factors, with each of your pages which will improve your chances of being found when someone types in a search for one of your main keywords.
- Firstly, what keywords do you want to rank for? Do some research here, and look at what your competitors are ranking for.
- Use good call to actions in both meta descriptions and site titles, as well as your main keywords, but don’t be spammy and stuff keywords in for the sake of it.
- Make sure that you are writing the best, authoritative content in your industry using your own stats if possible. The better the content and the more unique, the stronger you are going to be seen as an expert in that field.
- If you are writing good content it will get linked to, and socially shared. Just make sure you have social share buttons on each page to make it easy for the user to share it.
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