Fast food is very convenient, but it is considered to be harmful. Network of fast food are revising their menus and marketing approaches, but this is not enough. Children and adolescents are still gorge themselves in such places too high-calorie food. Meanwhile, the network of restaurants fast food are shifting their advertising in social networks , where more children and young people.


Rachael Rettner on the pages of popular scientific resource Live Science reported on how the United States is the situation with the children and their relationship to fast food, as formed by their love of fast food.

First of all, the good news: viewing television advertising of fast food children aged from 6 to 11 years old in 2012 decreased compared to 2009 by 10%. This is the result of research conducted by the center of Yale Rudd Center for Food Policy & Obesity. Most fast food eateries began to include in their menu items healthy foods, fruits and vegetables. McDonald’s, for example, includes a children’s portion of the half apple.

In 2012, as the researchers report, the average child or adolescent browsing on TV every day for three to five commercials advertising fast food. But fast-food chains have moved their advertising efforts in social media. Now the younger generation is familiar with the idea of ​​fast food through their favorite mobile devices, not TV that now somewhat old-fashioned in the eyes of young people are electronics.

Director of marketing initiatives Rudd Center Jennifer Harris at a meeting of the American Association of health workers (American Public Health Association) notes that technological progress plays a dual role. While traditional television advertising is becoming less attractive to younger gourmands, “diners there are many [other] ways to attract children’s attention.”

These methods are relatively recent. If only a few years ago, the main source of information about new market was a TV, but today the situation has changed. Social networks have found among children and youth is so high popularity that TV to her far away. TV, as always, look, but the Internet – in the first place.

The researchers recommend that restrict advertising on television and in the web space fast food aimed at children. Industry also should have introduced age restrictions on access to their marketing tools in social media and via mobile devices.

Wish rarely true, and the situation with the children’s diet in the United States is no exception. Less than 1% of all children’s portions (33 of 5000 427) meet the standards of nutrition for children.

Researchers managed to establish some interesting facts about fast food and the role it plays for the younger generation:

In 2012, advertising fast food chains have been spent 4.6 billion dollars, which is 8% more than in 2009.

Child-oriented sites McDonald’s, Burger King and Dairy Queen stopped working.

Web advertising through banner ads on other sites continues. Advertising McDonald’s Happy Meals has increased by 63%. Much of the advertising is broadcast on the Web sites for children.

After McDonald’s began to add apples to the children’s portions (along with a half portion of allegedly harmful potatoes), the number of children receiving these eateries apples tripled.

Milk, 100 percent juices and other drinks that are considered healthy, bought in the same quantities as before. Has not changed, and the consumption of sugary carbonated water (McDonald’s stopped advertising them in the children’s menu).

A significant portion of advertising, which previously aired on websites, has moved into the social network Facebook. In 2012, the fast food advertising was broadcast in “Facebook” 6 billion times.

Games and promotional products, which are also called “touting games» (adveragames), is now available to mobile phone users.

However, the director of the Rudd Center Marlene Schwartz believes that fast food began to gradually introduce into their menu elements of a healthy diet. That is, he began to include whole grains, vegetables and less saturated fat foods.


Do you think that fast food is uniquely harmful, and it all depends on what products are included in the offer diners a menu? Admissible if a situation where fast food is the basis of the children’s diet? And if adults do not serve children an example of his addiction to fast food? Perhaps advertising in social networks not only causes children need to fast food, how much confirms the reality that they see around them?



In: A Technology & Gadgets Asked By: [20403 Red Star Level]

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