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BlackBerry cancel the conference and the launch of two new smartphones
Exhausted BlackBerry said the abolition of two more unannounced smartphone that is scheduled for release in the new year. Because of the change strategy, the company also refused to hold a conference BlackBerry Live 2014. So decided its new Chief Executive Officer John Chen .
According to the newspaper The Wall Street Journal, citing its own sources, two canceled smartphone codenamed Cafe Kopi and were classified as low-end devices designed for emerging markets. His decision BlackBerry connects with the need to reduce inventory risk. According to a document filed with the Securities and Exchange Commission (USA), the second and third quarters of the financial company wrote off a total of $ 2.6 billion due to unsold inventory of mobile devices. It is also associated with delayed output BlackBerry 10 operating system.
BB10-only device that has gained popularity in the market, has become the smartphone BlackBerry Q10 with a hardware keyboard. The vast majority of mobile devices sold today BlackBerry running the old operating system, BlackBerry 7.
Instead of two canceled BlackBerry smartphones will release a smartphone, built in partnership with Foxconn, which manufactures Apple commissioned iPhone. On his collaboration with a contract manufacturer of electronics BlackBerry announced late last week .
The device codenamed Jakarta will be released in April 2014. The company also canceled BlackBerry Live conference in 2014. Instead, during the year will be held a few small special the events. BlackBerry Live Conference held annually since 2002. Previously, the event was called the Wireless Enterprise Symposium.
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Tags: BlackBerry , John Chen , Smartphones .
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