BlackBerry leaves the consumer market for mobile devices





Really hard times came for BlackBerry . The Canadian company reported that the loss for the second quarter of the financial year amounted to nearly $ 1 billion, and its future plans by the end of this year (calendar) is listed reducing 4,500 jobs, representing nearly 40 percent of its workforce. Before his official announcement on Friday, the company closed the bidding, as its share price has fallen by almost 24 percent, and by that time amounted to 8.01 dollars per share. The company plans to resume trading on Monday.

Thus most of the losses is the “merit” of the first models of devices based on the operating system, BlackBerry 10. It is the flagship of the BlackBerry Z10 , where the company for the second quarter lost a total of from 930 to 960 million dollars.

The most offensive fact for us was the fact that she was able to deliver only 3.7 million units during the quarter, with most of these devices is based on an outdated version of the operating system Blackberry OS 7.

Blackberry announced that it is going to completely abandon the consumer market and focus on the manufacturing sector of the industry, offering a ready-made turnkey solutions.

“We are taking the difficult but necessary operational changes for the transition to a more competitive market sector for us, who can take the company to profitability,” – said CEO Thorsten Heins BlackBerry.

Here it should be noted that this week the Canadian manufacturer in Malaysia announced a new device based on the operating system BB10 – Blackberry Z30 . However, seeing the situation as a whole, we already there are concerns on the bill, if it becomes popular. The company also said it has released Blackberry Messenger for Android and iOS. To boot, they are already available.

What does the future hold for BlackBerry? The company said it has already established a special committee that will study strategic alternatives. Among these alternatives, in addition, there are options for the sale of the company: whole or in part.

It is said in buying consumer business BlackBerry interested company Microsoft.
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