BlackBerry will stop making smartphones if the company is not going to make it. Profits in the short term That says director John Chen in an interview. At this time the BlackBerry just costs money to make. Smartphones
Fewer and fewer of the turnover of BlackBerry comes from the sale of hardware and currently earns BlackBerry only 37 percent of its money to smartphones, was found in the previous quarter figures late March. If BlackBerry can not convert into profit, loss on phones in the short term it will stop making devices, says Chen in an interview with Reuters. “If I can earn phones, no money, I will not sit in the phone market.”
Chen says that BlackBerry is totally focused on security and hopes that the business faces the wind through the revelations of whistleblower Edward Snowden last year. The software will be focused on security and instant application BBM too. “We do not go into battle with WhatsApp, we will focus more on secure communications, secure chat.” That line of Chen is not new; since the rise of WhatsApp is trying to distinguish itself by focusing on the security of BBM. emphasis BlackBerry
BlackBerry is currently ‘money to burn’ and Chen, who leads the company since about half a year, so it will need to act quickly. He decided, inter alia, to connect with Foxconn to make cheaper BlackBerry 10 smartphones a deal. Meanwhile, BlackBerry 10 does not sell as good as the Canadian company had hoped; there will still more devices with the old BlackBerry OS 7 over the counter, while the market share has dropped to between 1 and 2 percent.