BMW: Advertisers want to have data of connected cars

Jan

15

2015

Advertisers and tech companies like to have the dates of cars with an Internet connection. That writes the financial daily The Financial Times. So far BMW rejects all requests, says the manufacturer.

Sensors and software in cars get data that advertisers want and tech companies, while that could end up actually using an Internet connection with other companies. Therefore, advertising companies and tech companies put pressure to be allowed to have that data, writes FT based on an interview with a top executive of BMW.

Until now, all the manufacturers always say “no” to such requests, the newspaper notes. With the advent of car software like Android and Apple Auto CarPlay have tech giants of Silicon Valley will soon run software in cars. It is unknown whether these companies are that BMW have asked for the data.

Advertisers want to use the data for targeted ads. The CEO gives the example of an a fast food restaurant, that based on the information that a child is in the car and the engine running for a few hours, an ad might show a branch nearby, because the child may have pull. Automakers have appointments made ​​about privacy.

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