British again named Apple the most “cool” brand




Apple’s third consecutive recognized as the most “cool” brand in the UK, according to a survey of CoolBrands. The study involved 2,000 UK consumers.


The annual rating of CoolBrands is the top 20 most popular brands in the world from different categories: fashion, music, technology, art, media and others. Respondents were asked to choose the best brands of the proposed 1 500 The jury consisted of 37 famous people, including Sadie Frost, Julien Macdonald and Daisy Love.

From 2005 to 2011, first place in the ranking of the coolest brands on the British version held Aston Martin. In 2009, he was overtaken by iPhone. Then make “apple” the iPod took the fourth place. In 2014, in the ranking of CoolBrands leader Apple. According to the newspaper, the American corporation has won first place in spite of the not entirely successful PR stunt with free album U2. As previously reported, after numerous complaints Apple users provided the opportunity to be removed from iOS-devices record the Irish rock band.

Aston Martin brand retained second place. On the third turned Nike, on the fourth – Chanel. Fifth place takes brand Glastonbury. Completing the top ten of Google, YouTube, Dom Perignon, Rolex and Netflix.

Top 20 largest brands in 2014 according to CoolBrands:

Apple (last year: 1)
Aston Martin (2)
Nike (4)
Chanel (13)
Glastonbury (5)
Google (7)
YouTube (6)
Dom Perignon (-)
Rolex (3)
Netflix (-)
Bang & Olufsen (12)
Ray-Ban (10)
Alexander McQueen (19)
Instagram (-)
Bose (-)
Liberty (-)
Selfridges (-)
Sony (17)
Virgin Atlantic (9)
Stella McCartney (-)
Brand Twitter, get into the top-20 for three years, left this rating. Debutant list was the company Netflix, which strengthened its popularity due to projects such as the “House of Cards”. Another newcomer to the top 20 was the service Instagram, who took 14 th place.

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