Capcom not optimistic about the earnings, net profit forecast revised downward by 55%




Capcom not optimistic about the earnings, net profit forecast revised downward by 55%
Capcom market dynamics news game world

Capcom’s transition period pains to see the killing or pain woke up.

Another Japanese game giant flashing yellow light, Capcom announced on 19 March 2013 revenue forecast revised down from last year’s forecast was revised down to 6.5 billion yen to 2.9 billion yen, a decline of 55.4%.

, Capcom said that in response to the competitive market environment changes, large-scale utilities digital content industry to improve the expenditure; link expenditure of 6.9 billion 4,900 million yen, individual expenditure of 7.2 billion 8,700 million yen, bedding planes, including several The abortive unpublished new work development expenditure.

Capcom logo_yoko

Capcom although the positive performance of the work beyond the current framework, but the actual market performance has repeatedly with internal expectations far away. Like the original high hopes for the “Resident Evil 6”, sales from the original estimate of 700 million sets of revised down to 500 million units, and finally to 4.9 million intercropping knot. Bold subversion both image again DMC Devil May Cry, sales revised down from 200 million units to 120 million units, last 1,150,000 intercropping end.

Capcom Apart masterpiece perform as well as social expectations, violent DLC campaign criticized by many players; such as last year’s launch of the “Street Fighter x Tekken” game piece inside directly preload originally attached 12 fee to download content “chased have to spend money to get to eat” strategy, was caused by a lot of players rebound.

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