CEO of Archos accidentally “killed” during his phone demonstration





If you want to purchase in the future, your phone or tablet with a protection against dust or water, do not ask the seller which model offers such an opportunity. Better and safer before the purchase personally verify this by checking the Internet in the same machine you are interested in support for some classification of the degree of protection.

Apparently, the executive director of the French company Archos for the production of household appliances and gadgets that aspect seemed odd, so the demonstration of one of his own company phone, he accidentally drowned him. Just imagine how ashamed he was then in front of reporters.

Loic Poirier, Executive Director, Archos , decided to show waterproof protection number Quechua Phone, which the company introduced to the market last year. The device is a joint development of Archos and Quechua, which produces sports equipment. To demonstrate the device waterproof smartphone Poirier put a glass of water, and before it even dropped it on the floor to emphasize the strength of the gadget.

Unfortunately executive director, after he pulled the phone out of the water, it was found that the tube suddenly died. The bottom line is that some people do not seem to CEO informed that Quechua Phone has no certificate standard IP57 (ie protection against immersion in the aquatic environment), and instead only offers protection standard IP54 (talking about the protection device against water spray ).

Interestingly there is still the fact that the official web site states:

«Quechua Phone has a standard of protection IP54. The device is designed to operate in the most demanding conditions, and is endowed with protection against splashes, as well as the effects of exposure to dust and sand. ”

On the background of this situation arises in some way stupid, banal, to some extent, but still a legitimate question: if the executive director does not know what his company produces, why do we need it?

It is sad that this “small” embarrassment was filmed on camera. Reputation already not very well known outside of Europe (pardon the pun) is strongly stained. View video of the incident can be here .
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Tags: Archos , Smartphones .


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