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“Chinese Apple» promised to come to Russia in 2015
The company Xiaomi, which the media dubbed the “Chinese Apple», intends for 2015 to come to the Russian market, surpassing the current market leaders. This was announced by co-founder and president of the Xiaomi Bin Lin in an interview with The Wall Street Journal on Friday. Top manager said his company expects to enter into other emerging markets, particularly in Brazil in 2015.
According to Lin Bin, Xiaomi intends to sell “smart module” that will be in the same ecosystem with smartphones.
Posts that Xiaomi will enter the Russian market appeared last spring . Then the founder and CEO Lei Jun announced that the year-end sales of devices Xiaomi will begin in India, Brazil and Russia. In late 2014 Xiaomi postponed expansion by more priorities.
Xiaomi was founded in 2010 and initially worked in software development for devices on Android. In 2011, the manufacturer introduced its first own smartphone. Late last year, Lei Jun said he expects in the next 5-10 years ahead of the US Apple.
The Chinese company does not have its own production and orders from smartphones Foxconn, which also produces the iPhone and iPad. Lineup gadgets Xiaomi quite impressive and diverse, the company offers devices in different price segments. Just yesterday, the presentation of two new flagships and Mi Mi Note Note Pro , claiming the premium segment and positioned by the manufacturer as competitors for iPhone and iPhone 6 6 Plus.
Xiaomi is the world’s largest startup. In December, it raised $ 1.1 billion from a group of investors, which includes investment fund DST Global Russian billionaire Yuri Milner, the fund Yunfeng Capital founder of Alibaba Jack Ma, Hong Kong All Stars Investment, Singapore fund GIC and Chinese Hopu Management. In January, Reuters, citing sources reported that Facebook founder Mark Zuckerberg and Lei Jun discussed possible investments, but the talks ended without result.
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