Chinese smartphones will not replace the iPhone in Russia




This week it was reported that “MegaFon” is in talks with the manufacturer Xiaomi sales of their devices in Russia. This raises the natural question, what are the prospects for Chinese brands in our country and why they have not yet conquered the Russian market.


“No, we do not conclude contracts. Who is the fastest-selling segment of mobile devices – a low-end models of smartphones and tablets. This is the direction we are definitely going to develop, since it increases the use of mobile internet with new users, “- said the representative of the Moscow branch of the rumors of” Megaphone “Pavel Larin.

Xiaomi brand in the Russian market is known only to enthusiasts, in fact it is the third largest producer of smartphones in the world after Apple and Samsung. In 2014, the company sold 61 million units. One of the secrets of success of the manufacturer is the reasonable price with high performance hardware smartphones.

It is understood that Chinese manufacturers are different: in addition to high-quality products, there are those companies that collect frankly weak devices that do not go to any comparison with the same Xiaomi or Meizu. These are the devices most commonly referred to as B-brands, which are purchased in China, followed by local companies paste your logo on them.

Russia has already formally presented several Chinese companies, including Lenovo and Huawei, but their presence in our market while not comparable with the volumes of the same Apple and Samsung. There were those who came to the Russian market, but after a while decides to leave with him. The most striking example of such manufacturers is the Oppo, which with fanfare held a presentation of its products in the center of Moscow in 2013, and in 2014 closed the Russian office.


Retailers, as found in the publication ” Gazeta “, ready to work with all manufacturers, Chinese companies simply do not hurry to enter the Russian market.

“If they continue to refer to the Russian market as a dump, which can throw something out and somehow get the money, success will not. There may be some spikes in sales, but the work will not be long. Conversely, if there is some Chinese company that wants to have a long-term strategy, everything will be fine, “- said the head of” Euroset “Alexander Malis, adding that it is not a device, and who sells them.

In turn, the representative of “M. Video” Anton Panteleev noted that while the volumes of Chinese brands are not comparable with the sales of the top manufacturers, and in case of import through official channels, the price difference with the major players in the market is reduced to a minimum.

“Buyers in this case will prefer a smartphone brand, which heard. All other brands are offering for a niche audience geek “, – explained the representative of” M. Video “Anton Panteleev.

Thus, the absence of Chinese flagship models in the Russian shelves due to two factors. The first – the lack of representation of these companies and in connection with the inability to interact with retailers device manufacturers. The second factor – the inertia of the market. The user is more likely to choose a device from the familiar brand and specifications are unlikely to make it change its mind. The only thing that could change his mind – is significantly more than the optimal ratio of cost and performance.

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