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Chinese Xiaomi goes global smartphone market
In August 2013, Hugo Barra, a former vice-president of Google’s development Android, defected to the Xiaomi, to help Chinese manufacturers to enter the global smartphone market. Six months later, Xiaomi has confirmed its willingness to begin selling their vehicles outside of Hong Kong and China. first smartphone will go into a new market later this month.
Smartphone, which was discussed above, is called Redmi – English version is already commercially available smartphone Hongmi. According to Digital Trends, the mobile device will debut in Singapore on February 21.
Xiaomi company is a famous supplier of high-tech products for the Android operating system at low prices. Brand enjoys great success in China, where sales bypasses known companies. Over the past three months in 2013 the Chinese Xiaomi sold more smartphones than Apple with its American latest models of iPhone 5s and 5c. Incidentally, products Xiaomi so like one of the founders of Apple , that he decided to promote it, using his authority.
It should be noted that Singapore is a great demand for smartphones. According to research firm Nielsen, 87 percent of people in this country own at least one smartphone, which is 27 percent more than in the United States.
Xiaomi Redmi worth about U.S. $ 130 offers 4.7-inch IPS-display with a resolution of 720p, quad-core processor MediaTek clocked at 1.5 GHz and 8-megapixel camera. Smartphone uses the operating system Android 4.2 with heavily modified user interface MIUI, which is complemented by a new launcher, security features, and many other settings.
Although Xiaomi and does not go too far from home, entering a new market promises her more profit. To date, Xiaomi is the fifth largest producer of smartphones in China, and the cost of developing the company is valued at $ 10 billion.
If you look at the statistics, we can see that in 2013 Xiaomi sold 18.7 million devices. The company often uses unconventional methods of sales. Last fall, she, for example, promoted smartphone Mi-3 through an application for a chat WeChat. In this way, the company managed to sell 150,000 smartphones in just ten minutes. Sales also conducted within the application.
Given the growing appetite of Chinese companies , Xiaomi yield on U.S. and European markets is only a matter of time.
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Tags: Xiaomi , China , Smartphones .
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