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Chrome’s Flash Banners by September 1 freeze
Put on 1 September Google banners created with Flash within Chrome on pause, after which they play only when a Web user indicates that wanting. Google wants to improve the speed of Chrome and provide longer battery life, for example laptops.
Pausing the Flash ads already in June announced but should start by September 1, reports Google. Not all Flash content is put on non-active ‘essential content’, such as embedded players continue to work automatically. Google also stresses that many Flash ads that are attached to its AdWords network already be converted to HTML5.
If online users want to see the banners still paused, then they should right click and click the ‘run this’ option. By not letting more auto-rotate Google wants to speed up load times and consumption of systems running Chrome return for longer battery times. Additionally, Flash is already under fire for years because of security problems, which the shift to HTML5 has further
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