Colruyt is moving to e-paper price labels




with NFC in all 240 stores
Colruyt will equip its 240 supermarkets in Belgium and Luxembourg with electronic price labels with NFC. This creates opportunities for the stores to adjust prices faster and for customers to request more information with their NFC smartphone.

At the moment, customers cannot do anything with the NFC functions, but Colruyt speaks of possibilities such as passing on additional product information, such as which dish a wine fits well with. That information would then be displayed in the MyColruyt app. In addition, the labels are equipped with LED lights, which can accelerate the ‘Collect & Go’ process, whereby customers pass on a shopping list and Colruyt prepares them for collection.

In addition to these two options, Colruyt states that it also means that the chain no longer needs to produce and transport 75 million labels per year. The Belgians say there is about 90 tons of paper in it every year. The stores adjust their prices several times a day based on competition, making the paper go fast.

This concerns e-paper price cards. They are energy efficient because they only use electricity when a price is changed, says the retail chain. According to the maker of the labels, SES image tag, it concerns a total of almost three million copies. They must be installed in all stores for the rest of the year. The stores in Zottegem, Avelgem, Merelbeke and Haalert already had the tickets as part of a test and they are also the first to receive the final designs for the labels. The rest of the stores will follow from May.


In: A Technology & Gadgets Asked By: [23633 Red Star Level]

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