“Computers can predict better based on character than family likes’




Researchers from the universities of Cambridge and Stanford say that computers based on Facebook likes the character of a person can assess better than friends and family. At approximately 300 likes, a computer’s personality characteristics even better “see” than a partner.

Facebook Like Button The study had 86 220 Facebook users volunteered, writes The Telegraph. An average user had 227 likes thereby placed on the social networking site. To describe the character of a person a number of personality traits were chosen, such as self-awareness, conscientiousness and openness, and an algorithm started to analyze the likes of Facebook users. Simultaneously, the participants had to fill in the survey questionnaires. These lists were compared with the findings of the computer.

According to researchers, the developed algorithm can describe the personality traits better soon as a person has placed many likes on Facebook. For example, the computer would be able to assess a person better than a friend after 70 likes, while family members passed at 150 analyzed likes. After watching 300 likes the system would be the personality traits of someone even better understand the partner of a person.

The accuracy of the analysis and the fact that Facebook likes to tell a lot about the character of a person is called by the researchers on the one hand worrisome, particularly in the area of ​​privacy. They therefore call for stricter laws and supervision of companies that collect such data. On the other hand, they also see advantages such algorithms could be used, for example, finding a suitable job or a partner.

Although the researchers found a significant difference between computers and people, the absolute difference between the two groups small. It is therefore unclear whether computers in practice perform demonstrably better than people. Also revealed that despite the average better performance, computer models could not get a complete picture of an individual’s personality. The average number of likes the model could average just over 30 percent of the state personality.


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