Consumer purchase intention gradual change in smartphone shipments for the first time more than feature phones

Apr

27

2013

Consumer purchase intention gradual change in smartphone shipments for the first time more than feature phones
Apple Huawei LG Samsung ZTE news smartphones

According to IDC in the first quarter of 2013, the latest statistics, the number of smartphone shipments for the first time more than feature phones.

IDC’s statistics show that the first quarter of 2013, the mobile phone market in the traditional off-season, compared to the same period last year, but still grew by 4%. Season smartphone shipments for the first time beyond the feature phones.

Mobile phone manufacturers shipped 400 million 18.6 million mobile phones in the first quarter of 2013, a total of $ 240 million for the same period last year, the previous quarter shipments due to the end of the shopping season affects up to 400 million 8,320 million units. Smartphone manufacturers in the quarter shipments amounted to 200 million 1,620 million units, which is a smart phone shipments for the first time more than the total shipments half (51.6%). Shipments and the same period last year compared to $ 5,270 million units, a 41.6% growth of the smart phone market; But compared to the previous quarter and $ 227.8 million units, down 5.1%.

Kevin Restivo, senior research analyst for IDC’s Worldwide Quarterly Mobile phone tracking sector, said: “Mobile users want a computer, cell phone pocket is mainly used to dial calls and sending text messages era is rapidly fading. Broke the smart phone market balance, began to favor a smartphone-based manufacturer. ”

“In addition to smartphones replace feature phones another in this area, the main trend is the rise of China and ranks among the leading manufacturers of smartphones column,” IDC mobile handset team research director Ramon Llamas pointed out: “In a year before, we often see the previous market leader, such as Nokia, BlackBerry and HTC appear in the top five vendors. However, when the company has experienced various changes in segment, Chinese manufacturers, contains HUAWEI, ZTE, Coolpad and Lenovo and so on, each with its Android phones for many new users. ”

5 smartphone manufacturers shipped in the first quarter of 2013 and the market share (Unit: million)

Vendor

1Q13 Unit Shipments

1Q13 Market Share

1Q12 Unit Shipments

1Q12 Market Share

Year-over-year Change

Samsung

70.7

32.7%

44.0

28.8%

60.7%

Apple

37.4

17.3%

35.1

23.0%

6.6%

LG

10.3

4.8%

4.9

3.2%

110.2%

Huawei

9.9

4.6%

5.1

3.3%

94.1%

ZTE

9.1

4.2%

6.1

4.0%

49.2%

Others

78.8

36.4%

57.5

37.7%

37.0%

Total

216.2

100.0%

152.7

100.0%

41.6%
The focus of the smartphone manufacturers

Samsung remains the leading position since 2012, indisputable become the smartphone market leader. At the end of the first quarter of 2013, the total number of mobile phones Samsung shipped more than add up the number of the back four. Its highly anticipated the Samsung Galaxy S4 in with a variety of new features, such as the monitor, camera, WiFi and security innovations. Then look at the Samsung smartphone will later this year launch new Tizen platform will bring what experience, in turn adopt what Samsung smartphone product line positioning.

Apple’s smartphone shipments compared to the same period last year, a growth of 6.6%, the first quarter of shipments of a new high, in part because of the iPhone 5 Hot. But this iPhone manufacturer last single-digit growth rate in the third quarter of 2009, smartphone shipments ranking second position for 5 consecutive quarter. Apple shipped iPhone models move will help it win new buyers more diversity.

LG absent for two seasons back to smartphone shipments market share of the top five position, shipments also reached a new high. LG quarter smartphone shipments was mainly driven by the company’s 3G products, that is, L series and Nexus 4. LTE devices, such as the the Optimus G Series also help some busy. LG hopes to launch the F and L series aimed at the mid-range and entry-market, can keep up the growth curve.

Huawei launched a series of Ascend smartphone, and taken the Asia-Pacific region, compared to a year ago, in full progress. Huawei and therefore reduce the dependence on the smart phone OEM gradually its own brand Ascend products to meet a variety of customer range. Compared to the same period last year, the company in this season, outside the Asia-Pacific market grew nearly doubled.

ZTE’s performance in the first quarter of 2013 to keep it from the trend established last year, has a dazzling performance in the Asia-Pacific and North America, but in Europe and Latin America before the introduction of low-end feature phones has a good performance, but wisdom phones but poor performance. ZTE year’s goal is to make the smartphone revenue growth of 30%, ZTE will try to grow in North America and Europe. In China, gradually increased pressure on prices for mobile phone manufacturers is difficult to make a profit, ZTE will be mainly to higher prices of products. In addition, ZTE will be one of this year launched the first wave of Firefox OS smartphone manufacturers.

5 mobile phone manufacturers shipped in the first quarter of 2013 and the market share (Unit: million)
Vendor

1Q13 Unit Shipments

1Q13 Market Share

1Q12 Unit Shipments

1Q12 Market Share

Year-over-year Change
Samsung

115.0

27.5%

93.6

23.3%

22.9%
Nokia

61.9

14.8%

82.7

20.6%

-25.1%
Apple

37.4

8.9%

35.1

8.7%

6.6%
LG

15.4

3.7%

13.7

3.4%

12.4%
ZTE

13.5

3.2%

16.2

4.0%

-16.5%
Others

175.4

41.9%

161.1

40.0%

8.9%
Total

418.6

100.0%

402.4

100.0%

4.0%

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