Cook confirms that Apple Maps was one of the mistakes that occurred in




The Washington Post conducted a meeting at length with the CEO of Apple Tim Cook, on the occasion of the passage of five years on his giant American technical management of a successor to its founder Steve Jobs and the company announced the sale billion mobile iPhone since it was launched first time in 2007.

In the article , the number of words reached about 10,000 words, Cook touched to talk about many things, starting with how he took the reins of the company ‘s management of Steve Jobs to the products that work by the company, and the mistakes that took place in which, through the people who turn to them for advice.

For iPhone mobile market

Cook revealed that nearly two-thirds of Apple’s sales come from the iPhone phones, and said that this is a privilege of the company and is not a problem, despite the growth in the smart phone industry is suffering a recession lately.

Cook insists that the smartphone market is the best ever, he is convinced that with the passage of time will, however, every person on earth smartphone, with the development of artificial intelligence, predicted to become “more important iPhone.”

To satisfy investors

Cook showed that he is disturbed by investors and analysts who say the days of the phenomenal success of the iPhone phones are gone, and explained that this is because they have always questioned the company’s capabilities.

Cook pointed out that Apple welcomes all types of investors, but stressed that the company’s focus is on Almstmaren who looked away.

The success of Steve Jobs

When Cook took over as CEO of Apple, he said he expected the remains of his predecessor, Steve Jobs, soon for some time as president and counselor. He revealed that he convinces himself that Jobs may return to his job, “because he was always doing it,” and that he was not prepared for the loss quickly.

About people who turn to them for advice

Cook revealed that resort, when looking for advice, to the characters, such as businessman and months investors New York Stock Exchange, and Warren Buffett, as well as former US President, Bill Clinton, and Lloyd Blankfein, chief executive of the Financial Services and American investments, Goldman Sachs.

Apple’s battle with the FBI FBI

When asked the FBI from Apple unlock your iPhone phone the administrator of the incident, San Bernardino, was the first question that comes to them: Can they build a tool to open it? Within a few days, to resolve the matter of being able to build a technical tool to open the phone, but has become a moral issue, it has become a prime concern; what if this tool was leaked?

Cook said that luck reflector Apple, as the company became afraid of the issue and put it in front of two choices, “bitter”, namely security and privacy.

For his mistakes

Cook pointed out that Apple Maps may be the most prominent mistakes since taking over the company’s management, in addition to hiring former chairman of Dixons, John Prout, to replace Ron Johnson replaced as vice president of stores, who left the company after just 6 months.

For his successor

Cook said he is already looking for someone who can be appointed by him to his place in case things go wrong. In fact, he said he speaks at the end of each meeting of the Governing Council who may succeed him.

For Artificial Intelligence

In response to a question about how you can catch up with Google workers to Apple, Amazon and Facebook in the field of intelligence Alatsnaaa, Cook said: 1) We are not late 0.2) (our) Siri.

Cook added that he was launching Siri in 2011, and is now becoming more intelligent. The capabilities Seri predictive getting better, and after that allowed Apple interface software applications Bsere own API for developers, is expected to become the best capabilities.

IMC about your “secret” car project

Cook said: “Always we saw how the people love surprises, but we do not have enough in our lives anymore.”


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