Court documents: Facebook video statistics soak up to 900 percent

Oct

17

2018

video statistics that Facebook displayed in the period around 2015 and 2016, according to new court documents, did not decrease by a maximum of 80 percent, as the company said, but by a maximum of 150 to 900 percent.

Facebook Page owners error in numbers According to the charges, prosecutors discovered the figures in documents that Facebook had to retrieve because of the upcoming lawsuit, reports The Wall Street Journal . Facebook admitted two years ago that it had made mistakes with measuring reach figures, but then mentioned much lower percentages that the figures should deviate.

In addition, Facebook would have known about the deviation for more than a year before publishing the error and informing advertisers. The company would not have done anything about it. According to the charges, the error was not a malicious intent and the failure to fix the problem would come because the world’s largest social network had appointed two engineers to solve problems with the video platform. As a result, it took much longer than intended.

When the error was known internally, the company developed a “no PR strategy,” to prevent users from knowing that “we have blotted mathematics,” according to the indictment. Facebook says in a statement against The Wall Street Journal. “Suggestions that we have in some way tried to hide this problem from partners is incorrect, we told our customers about the error when we discovered it and provided our help center with an update to explain the problem.” It is unknown what the exact consequences were of the too high estimates.

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