Ctrimingovy service will be the first Apple product to Android devices




Apple plans to launch its own music service strimingovyh. Now users of iPhone, iPad and Mac is available only download music from iTunes or listen to streamed iTunes Radio. New music service Apple assumes unlimited access to the music catalog for a fee subscription. Tellingly, the service will be the first development of the company available for users of Android-devices.


The company plans to integrate new service to iOS, as well as the iTunes and Apple TV. The basis lies strimingovyh service Beats Music, created by Beats and acquired by Apple in May last year for $ 3 billion. The decision to make Beats Music part of the “apple” of the ecosystem was made against the background of falling sales of music. According to analysts, last year the volume of purchases from the iTunes tracks decreased by 13-14%. For 2015, the first figures may be even lower.

Subscription service Apple will be cheaper than the most popular project of this kind – Spotify. It is expected that users strimingovyh service Apple will pay him $ 7.99 per month, while Spotify monthly subscription costs $ 9.99 (referring to the US). A similar service Google Play Music also launched a subscription for $ 7.99 a month, but then the price rose to $ 9.99.

According to the publication, the new music service Apple is the company’s first product being developed not only for smartphones and tablets on iOS, but for Android-devices. Client Beats Music is now available in Google Play, but it came out before buying a California corporation.

Swedish Spotify in 2008 launched the first strimingovyh music service. Then the company offered a new market business model: users can listen to music online for free, but for this they show ads. And those who want to do without advertising, had to buy a monthly subscription. Rights holders are still skeptical about this model, assuming that the advertising model does not bring them enough money and musicians. Now Spotify 60 million users worldwide and about 15 million to buy a subscription. According to sources, Apple plans to operate by subscription only, not letting the paid version of the service.


Apple has to run the new service, as the popularity of traditional music downloads falls (although they still remain the main source of income in the segment of digital music sales). According to Nielsen, in 2014, sales of digital tracks have fallen by 13%, CD – 15%, while sales strimingovyh services grew by 54%.

Apple is making plans for a long time to enter the market streaming. Launched simultaneously with iOS 7 Radio iTunes service is very popular, but much inferior to the share of its competitors due to limited functionality. It allows you to listen to radio stations, but the choice of music tracks from the catalog and create your own playlists available.

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