Demandbase acquires WhoToo company




The company Demandbase announcement on Thursday announced the acquisition of the company WhoToo, and targeting behavioral experience and makes use of them in order to build your personal files, and specializes Demandbase company, which was established in 2005, acts intended for business marketing and analysis, which will allow them to easily enter new markets, were not disclosed on the conditions or the value of the acquisition.

And works WhoToo company, which is headquartered in Seattle and were created in 2012 to provide the data, and provides a platform for marketing, and rely on the cloud to provide services in accordance with the privacy requirements, the company is providing the data at the request of the marketing industry which is based on e-mail and phone services.

Said Chris Julik CEO Demandbase: “The objective behind the acquisition is to get WhoToo company data is combined with itself and work on them to create a better image of expectations for B2B marketers within the services.”

He added Chris: “The Demandbase company to target my private IP persons important and important functions within the institutions addresses, and when you use this command along with cookies as well as to provide WhoToo company data behavioral appropriate for the construction of specific profiles which will enable Demandbase company to increase the prospects of targeted new markets and the entry of the largest markets. ”

Chris’ union that the two companies together will allow us to target the most readers of sectors and value, “he added.

Demandbase company aims to collect between targeting me for any IP addresses and cookies and behavioral data definition in order to reach the right people at the right time.

Chris pointed out: “The idea of ​​B2B marketing about finding the right people directly instead of targeting a large audience or demographic group may not realize the benefit of the company.”

And Botair largest technology market effectively market the company Demandbase addition to the presence of her clients in marketing, banking, insurance and service business as well as the company’s intention to expand its business and markets in new sectors such as the pharmaceutical industry.


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