Designer studio Jonathan Quince make stylish Samsung smartphones




In May last year, Samsung has changed the head unit , responsible for the design of smart phones. It is assumed that this decision is not the last role played by criticism of the flagship Galaxy S5. In order to solve the ongoing problems with the appearance of their smartphones, Samsung decided to hire Don Li-te, who worked in the studio of Jonathan Quince. Ive – Vice President of Industrial Design at Apple.


Masthead communicator Galaxy S5 received some criticism from the media and experts. The gadget has become even more commitment Samsung has kept the plastic as a material body, and deprived of significant technological innovation. The design is worked Jang Dong-Hoon, a former professor, who studied art in Chicago.

Samsung has confirmed the emergence of a new member of the team, which will form a new design strategy of the South Korean products. The main task is worth giving gadgets stylish appearance. The appointment is expected to affect the appearance of Samsung products in the coming months. Don Li-te will work in Samsung Design Management Center. This center, which includes more than a thousand employees, was established in 2001.

“He will work to improve the quality of design Samsung as a whole, rather than focusing on individual products,” – noted in the Samsung. He will obey directly to the president of corporation Boo Keun Yong.

47-year-old Lee Dong-te is an expert with the field of design strategies and products, served as president and partner of the British company Tangerine and advised manufacturers such as Samsung, LG and Toyota since 1989. The remarkable fact is that Tangerine was founded by Jonathan Ayvom, served as vice president of design Apple.


The next flagship Galaxy S6, the presentation of which is expected in March, almost certainly remain without new designer Samsung. It is expected that this model will be the last in a line of the same type of South Korean smartphone.

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