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Disney buys producer of 55,000 YouTube Channels
The Walt Disney Company Acquires Maker Studios converted to 360 million euros. Maker Studios is the producer of YouTube channels as PewDiePie, Total Biscuit, Game Grumps and 55,000 others who bring in 5.5 billion views per month together.
Maker Studios is a multi-channel network, a network of YouTube channels for which the company issues such as promotion, merchandising, royalty free music and technical support controls. Maker Studios regulates this type of business for a share of the advertising revenues of the YouTube channels so that YouTubers can focus on creating content.
According to a Reuters source of the purchase price of Maker Studios can grow up to 685 million euros converted, subject Maker within a certain time achieves certain performance milestones. Maker Studios was founded in 2009 and is targeting young millennials, or those born between 1980 and 2000, and many online video content consumption. The channels under Makers management together have 380 million subscribers.
Disney intends to take to achieve more. Teenagers The acquisition “gives us a lot of data that we can use to promote our products to them,” says Kevin Mayer, executive vice president of corporate strategy. The company seems to be on an acquisition, previously paid the four billion dollars for LucasArts and the same amount for Marvel. It is still unclear whether and to what extent will the channels below Makers management. Affecting
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