Electronics manufacturers have frozen prices in Russia, so as not to lose market




The largest manufacturers of smartphones and tablets do not increase the purchase prices for these devices, despite the growth of the dollar and the euro. This is reported by ” Vedomosti “referring to the staff of several vendors. On-site and are retail prices, they insist. This is confirmed by statistics “of Yandex.Market” for the last month: the price of the most popular models of smartphones and tablets, including the iPhone and iPad, has not changed.


Purchase prices for the technique have not changed, confirmed by representatives of Inventive Retail Group (manages networks re: Store (Apple), Sony Centre, Samsung), «M.video”, “The Messenger”, “Euroset” and MTS. Many manufacturers will take the risks associated with the course to calm the market, says Anton Panteleev of “M.video”. Vendors are afraid to raise prices sharply before the high season, New Year’s Eve to not hurt to ask. However, he does not expect a sharp rise in the prices of electronics and after the holidays if she and expensive, it is insignificant, the buyer can not even pay attention to it, because the technology itself is constantly getting cheaper.

Prices are in place in relation to the market situation, said the representative of “The Messenger” Sergey Tikhonov, without explaining what he meant. Manufacturers are afraid to raise prices, as this year without increasing prices for them was not very successful in terms of sales, says an employee of another retailer.

The reason, forcing vendors to temporarily higher prices are not seasonal and longer-term – a struggle for the market, says the manager of one of the foreign manufacturers. If someone raises the price of one, even in the most expensive segment, it instantly reduces its market share. And the price – one of the main factors for success in the Russian market. Manufacturer advantageous to lose on the difference in rates than raise prices and then re-invest in the marketing and promotion of their devices in order to regain market share, – costs can be many times more.

Nevertheless, the purchase price may be revised at any time – for example, in a week, do not rule out a “Euroset”. An employee of another retailer suggests that this will not happen until January.

Due to the depreciation of the Russian ruble price of the iPhone 6 was one of the lowest in the world. The cheapest model with 16 GB of memory without a contract in Moscow is 31,990 rubles., Or about $ 696 at current exchange rate. In the T-Mobile store in the United States a similar model without a contract can not buy much cheaper – for $ 649, but, for example, in France – more than $ 881. Previously, many residents of St. Petersburg went for the iPhone in neighboring Finland, and now buy their home, said the representative of Inventive Retail Group Lyudmila Semushina.

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