EU calls for more transparency from search engines




The European Commissioner for the Digital Market, Andrus Ansip, has said that there are plans to search engines, including Google, to require to make more information available to users. This involves issues such as advertising and terms of use.

So search engines should provide more insight into how their advertising systems and paid reviews work. The plans are focused on Google, which the European Union has a market share of 90 percent, as do The Wall Street Journal. Moreover, the company should provide more clarity about the repeated adjusting the terms of use of certain apps, like Google Maps.

Major US tech companies, including Facebook and Amazon, were concerned that the EU wanted a single solution regulate all web services. But that seems not to be happening. “We do not start from a horizontal approach, but a targeted,” Ansip explained, “we must separate solve all problems.” Thus it seems that there are planned aimed No new legislation to all Internet service providers.

Another example of a targeted approach is the European plan to make comparison more transparent, for example by providing insight into their business model. Ansip also Stelte Friday that there is no plan in the works to introduce a special tax for hyperlinks. It would only be intended to clarify existing rules on the use of copyrighted material, for example in the case of inserting a new aggregator pieces of news without permission and earns money with it.


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