EU votes in December for mandatory European sub-offer on Netflix and Amazon

Sep

4

2018

Netflix and Amazon Prime Video will probably have to deal with the rule that thirty percent of their on-demand offerings must consist of European productions. According to Roberto Viola of the European Union, this plan will almost certainly be voted on at the end of this year.

Roberto Viola, Director General Communication Networks, Content and Technology of the European Commission, told Variety that the EU plans are likely to be adopted in December. It is a final vote, but according to him it is only a formality. The Member States and the European Parliament will then probably agree.

According to Viola, the 28 EU Member States are then given another 20 months to put the standards into practice, according to which they can also choose to increase the quota from thirty to forty percent. According to Viola, Netflix currently has an offer that consists of almost 30% European content. In October, the EU will publish figures on the percentage of European films or series on the various streaming platforms.

If the plan is actually made law in December, at least thirty percent of the offer of streaming services such as Netflix and Amazon Prime Video must consist of European productions. A preliminary agreement on the establishment of this quota was already reached in April. The streaming services must themselves initiate European productions, purchase them or contribute to European national film funds. The 30% quota is higher than what the European Commission proposed in 2016. At that time, twenty per cent were still spoken.

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