“EU wants deterrent fines in abuse case Google




The European Union was intending to Google to impose a fine that is high enough to serve as a deterrent to competitors. Google is in the EU suspected of abuse of power and violation of EU competition rules.

Europe flag Europe The documents have been sent to Google in April, but his hands came from Bloomberg. The documents are threatened with heavy fines for the Internet giant. That should ensure that competitors are deterred. Google is accused of abuse of power, among other things by giving its own services a prominent spot in the search results. The EU is demanding that Google adjusts the ranking, and submit its own services to the retrieval algorithms that applies also for third parties. Meanwhile, research is being done to other practices of Google, such as taking over content on websites of others and impeding advertisers.

Google must respond to the letter received by the EU. It can defend its practices, to come out as a fine under. But not yet responded to the extent known, the company has. How high failure potential penalty is not clear, but given the size and turnover of Google, it is likely that it is a potential billion fine. The letter shows that the fine may be based on the revenue that Google obtains from its AdWords advertising program.

In April launched the EU formally an investigation into alleged abuse of power by Google. In the US the company was properly acquitted because no sufficient evidence could be found.


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