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Every tenth iPhone user is willing to buy Apple Watch
Early next year, will go on sale in September presented a smart watch Apple Watch. And they want to buy, probably every tenth user iPhone, what in its new report experts say research agency UBS.
Survey of about 4,000 smartphone owners, analysts found that at least 10% of them are prepared with high probability buy wearable computer in the next 12 months. Another 17% did not rule out the possibility of buying a smart watch in the coming year. Similar results are obtained in November , experts of analytical agency Morgan Stanley.
The highest percentage of potential buyers was in China, where 17% of respondents accurately decide to buy smart watches, and another 34% will probably do it. For comparison – in the US, the figures were 12% and 11%, respectively.
Speaking of watches of the brand they want to buy, users are given the most votes Samsung Gear (37%), but a quarter of those surveyed said they would wait for Apple Watch. At the same time, analysts believe that the balance of power will change when Apple will release its smart watches on the market in 2015.
Comparing survey data with the number sold in the world of iPhone, UBS analysts concluded that Apple will be able to until the end of September 2015 to sell about 24 million Apple Watch at an average price of $ 420-430. This will add to its earnings for the fiscal year to about $ 10.3 billion in margin of about 33%.
Price target on shares of Apple, according to analysts UBS, is $ 125, which is higher than previous estimates. These market experts explain the increase in the forecast record levels of quotations, which demonstrates the company in recent weeks.
Analysts expect that by the end of 2014 sales of electronic gadgets designed to be worn on the body, will make more than 51 million pieces. And this is just the beginning – according to the forecast Futuresource, in 2015, during which the market will be a lot of new players, it amounts to the kind achieved 74 million units, and in 2018 – will exceed 83 million units.
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