Every third inhabitant of Russia plans to give the New Year smartphones




Smartphones entered the top 10 popular gifts that the Russians are going to make your loved ones on New Year’s Eve. It is reported by Lenta referring to research marketing agency Gfk. 35% of respondents reported that they are going to present relatives and friends “smart” phone.


In turn, these devices receive a gift want about 22% of Russians. Another 26% expect to find under the tree tablet, 10% – wearable gadgets.

The most popular category among the gifts that the Russians intend to buy for friends and relatives become souvenirs. They chose 62% of respondents. In second place were cosmetics and perfumes (62 percent), the third – Toys (57 per cent). On average, people in Russia are planning to spend on Christmas shopping for loved ones about 13.6 thousand (previous year – 12.1 thousand).

About 40% of respondents have a positive attitude to the idea of ​​Internet services as a gift. For example, 45% expressed their willingness to donate, and 48% – to get as a present Christmas digital content or access to online services. Among the most attractive services of this kind – a subscription to video and music services, applications and e-books.

User preferences vary depending on the platform. Video services were most popular among owners of iOS-gadgets (73%), e-books – among users of Android devices and Windows (45%).

Technology is gradually becoming part of the Russian users the most common family rituals. About a quarter of Russians admitted that they can not imagine the holidays without the gadgets and the Internet, while 22% said they did not and would go out of the house during the holidays, provided that all necessary can be ordered online and do.

Among the Christmas entertainment in Russia apart from the competition is television. Its going to watch 78% of respondents. However, if you had to completely abandon the TV, 70% of respondents devoted to a meeting with relatives, 67% – walks, and 56% would replace the TV set.

January 1 Russian users have traditionally paid more attention to the site “VKontakte”, “Classmates», Facebook, Mail.Ru, «Yandex», YouTube and Google.

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