Experts: Apple has chosen the right time to raise prices in Russia




This week, many fans of Apple technology in Russia appeared a significant occasion for grief. In the night from Tuesday to Wednesday, the company changed the price tags in a Russian online store “apple” of the device for a few hours went up by 20-30%. These prices are the same as recommended for all retailers, so Apple products become more expensive in all stores. Blame the dollar and the euro, which has risen sharply in the fall. Experts interviewed by “Vedomosti”, believe that the American corporation chose the right time to count the cost of the iPhone or Mac.


Against this background, almost mocking looks Samsung New Year’s event : the Korean company has decided to reduce the prices of many models of its smartphones – including the flagship line of Samsung Galaxy S. For example, according to “The Messenger”, a popular model Galaxy S5 fell to 3000 rubles. Retailers say that some models of smartphones cut prices LG and Lenovo. Manufacturers, of course, use the move Apple for their own benefit. After the New Year, they will follow suit, but have time to skim the cream in a small increase in the proportion of sales because the price factor – one of the most important in the Russian market.

But it is doubtful whether Apple is seriously affected by the actions of competitors, at least in the smartphone market. This year the company in Russia everything went perfectly. According to MTS, in the III quarter Apple ranked first in terms of revenue among the A-brands. And according to the “Euroset”, the company overtook Samsung in terms of revenue in the smartphone market in the first nine months. In October there was a shortage at all new iPhone. Market participants argued that it did not come from the fact that the devices come in small batches, but because of the unprecedented demand, which was triggered by the collision of the price: from the fall of the ruble in October iPhone in Russia in terms of euros and dollars were cheaper than in Europe and almost anywhere in the world. Enterprising buyers bought dozens of them, and from Russia flooded gray re-export vehicles.


So Apple chose the right time to raise prices. The company’s share has not significantly fall, and annual results in Russia will not affect greatly increase. And early next year will increase prices and the other vendors, and Apple will not threaten anything.

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