Facebook Acquires Service “Atlas” ad from Microsoft




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Facebook Acquires Service ‘Atlas’ ad from Microsoft

March 1, 2013

Announced “Facebook” for acquisition of the pack “Atlas” ad from the company “Microsoft Power”, in order to support advertising solutions through the social networking site.

The package “Atlas” advertising as a service offering solutions for advertisers manage their campaigns and get detailed reports about them; The “Facebook” that the acquisition of the service will benefit both advertisers and ordinary users.

The social networking site via his official blog that he intends to add enhancements to the “Atlas” to advertisers can make the most of their ad campaigns that are held through it, and find out the feasibility of each advertising campaign they make to reach the desired goal catalog.

Did not say “Facebook” for the cost of acquisition of those, but the report of the CNBC news network revealed that Microsoft got U.S. $ 100 million from behind the deal.

For her part, “Microsoft” that the deal was in “a timely manner in order to focus more on its vision on the electronic bulletin”, noting that it is aware that “Facebook” will know how the service uses and treats its employees well.

The “Microsoft” acquired “Atlas” in a deal the acquisition of advertising eQuantive in 2007, a deal which was estimated at the time estimated at six billion dollars.


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