Facebook adjusts news feed on the basis of time spent posts




Facebook is expanding its ranking algorithm for the news feed from. Already determines whether a user content and do not want to see on the basis of likes and comments, but the site is also measuring how much attention is paid to posts.

In a news report explains how Facebook changes go into his work. According to the company users will not always place a comment like or if they have an interest in certain content. This can for example be the case when serious issues. Why is Facebook now measure how much attention is paid to a particular post, to determine whether content should be higher or lower in the ranking of the news feed.

Specifically, it is about that Facebook keeps track of how long remains a certain item on the screen. If the user does not immediately pass scrolls, but carefully read the post, and any comments, it is a signal that the content is valued according to Facebook. Similar posts will appear in the sequel higher on the news feed.

In the coming weeks the new branch went algorithm is rolled out. Most likely, the new way of content sorting be global.


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