Facebook advertisers in the region: we have proven results of the competition in marketing worthwhile “beats any other platform!

Nov

11

2013

Facebook advertisers in the region: we have proven results of the competition in marketing worthwhile “beats any other platform!
Jonathan Lapin, Director of Facebook in the Middle East and Africa

Dubai, Ahmed Abdelkader, Arabic for technical news portal

In Jonathan Lapin, Director of Facebook in the Middle East and Africa, letter to advertisers in the region. through an exclusive interview with Arabic news portal in Dubai – that Facebook is an effective platform for marketing “worthwhile” or globally: Performance Marketing, is a term that refers to various forms of Internet marketing tools that are used to achieve measurable interaction with Internet users wethoihlm to clients and buyers.

He point out that Facebook is not a social networking site, not an ad platform, measured not only by fans, but Facebook said an effective platform for marketing worthwhile progress measurable results and returns on investment in advertising.

Lapin said that Facebook has proved competitive results in marketing worthwhile “beats any other platform can be used for this type of marketing, Facebook offers concrete results, especially in the portability of target customers and buyers.

Lapin said the reasons why Facebook Marketing worthwhile player choice is reflected in the large number of users, and Facebook users are real people advertisers can reach them based on several criteria including interests, gender, geographic location, etc. According to point out the ads in the “latest news” on Facebook distinguishes it from rest of other platforms, as well as by most device types.

Lapin said the number of active Facebook users in the Middle East and North Africa reached 56 million people, including more than 28 million people are using the site on a daily basis: “that 56 million people in the Middle East and North Africa are using Facebook on a monthly basis at least, so are the active users. Among these more than 28 million people who use Facebook on a daily basis, and they are the most active in the registered “.

Referring to point out that the most notable development in social communication is the use of Facebook increasingly via mobile phones. Lapin said that 33 million active users in the Middle East and North Africa are communicating via Facebook through mobile phones, including 15 million people are using the site on a daily basis. He said that each user visit Facebook via mobile devices by 14 times a day.

Reviewed to illustrate the experience of a number of sites in the region as the success story really illustrates the effectiveness of Facebook in “meaningful” marketing, including website “disado” which in the second half of the year 2013 to increase its sales by 60% depending on Facebook ads, and growth rate of 24% in the number of registered site depending on the topics that are posted on the disado Facebook page. And disado also said that Facebook users who purchase more than 4% from any other online marketing platform.

Lapin also reviewed the experience of “sugar” in using Facebook as a marketing platform, which enables the site to increase sales more than twice in the year 2013 and cost reduction of 15% by using ads that appear in the “latest news” on Facebook or Newsfeed.

The Lapin also experience a “sweet”, which managed to increase its audience by 25%, in 2013 by using tools targeting Facebook users by interest, and download mobile applications using Facebook ads to mobile users.

Finally Lapin wrote to advertisers in the region of the Middle East and North Africa, saying: “Facebook is very effective for marketing worthwhile.”
Related topics:

performance marketing
Meaningful marketing
Jonathan Lapin
Disado
Sugar
Facebook
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