Facebook advertising test with live video stream




Facebook is experimenting with short commercials to live streams from users. It is a test with a limited group of users, with ads can be injected five minutes after the start of the stream.

Facebook live video Facebook is testing with live video ads attached opposite Adage. “We keep a small test with a group of publishers who have the option to stop a short ad break in their Facebook Live Video” on the confirmation.

According to one of the participating publishers the video ad should only five minutes after the start of the live stream be deployed. Facebook has always been reluctant to advertise at the beginning of videos, because of its negative impact on the viewing experience. In addition, publishers may use advertising to a maximum length of 15 seconds for Facebook Live video.

According to publishers, they can specify the category of advertisers they want to use and turn off ads in streams on sensitive topics. Facebooks streaming capability in recent months been several times in the news because of dramatic events such as shootings were aired. At the same time pay the social network celebrities and publishers to stream live, in order to generate more attention.


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