Facebook alternative Openbook




focuses on protecting privacy without tracking
Several initiators are starting a crowdfunding campaign on Kickstarter for the Openbook project, a social network that has to distinguish itself from Facebook by putting privacy first and not using tracking and advertising.

One of the initiators is Jaya Baloo, the chief information security officer of the Dutch telecom company KPN. The founder and director of Openbook is Joel Hernández and furthermore the project is supported by Philip Zimmermann; he created the e-mail encryption software pgp. With Openbook they want to create a social medium of which all code is open source and no tracking and advertising are applied. The company is based in the Netherlands.

Openbook is not a non-profit organization like Wikipedia. The people behind the project do not opt ​​for such a free model, because they think that it will be difficult to grow even further after a certain point. Openbook uses a revenue model in which people on the platform ultimately have to be able to exchange services and goods. The platform receives part of these transactions. The initiators hereby recognize that Openbook is in fact also a marketplace.

In addition, the initiators think they can earn money by helping companies set up their own social networks. It is not clear whether the use of the platform is also possible without spending money. The team behind the project says that Openbook is not decentralized, because it would currently take too much time and resources. Eventually it could be possible.

At the time of writing, the counter on the Kickstarter page is at 3552 euros. Ultimately the initiators hope to raise 100,000 euros in total; the campaign for this is still running for 29 days. If Openbook achieves the goal and actually starts, 30 percent of the revenue that the platform receives will be donated to good causes.


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