Facebook announces 1.71 billion users and revenues above expectations

Jul

28

2016

Quarterly revenue for the company Facebook rose by 59%, easily beating Wall Street expectations Wall Street, thanks to the increasing popularity applied to smart devices and push for use of the live broadcast, which contributed to attracting new advertisers and encourage existing advertisers to increase spending, just as happened during the the first quarter of this year.

These figures contributed to the company’s shares up in trading after closing on Wednesday by 5.4% to US $ 130.01, to put it on the right way to start at a new high on Thursday.

She said the company she has achieved quarterly revenues of $ 6.44 billion and $ 2.05 billion in operating profits, these figures represent an increase of 59% compared to the same period last year.

Revealed Facebook, which has the largest social network in the world, the number of users exceeded the 1.71 billion active users per month, as of the date of June 30 last, an increase of 15% compared to the same period last year.

The company said the number of its users via mobile devices exceeded one billion active users per day, which comes 84% ​​of its revenue. It is believed that in the event lasted for Facebook on the same pace, it will reach two billion monthly active users by the end of next year.

With the shift of advertisers spending on television advertising to Web platforms and smart devices, Facebook is one of the most beneficiaries. It faces fierce competition in the mobile video market, as competing snapchat and YouTube to earn a billion views every day.

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