Facebook CEO defends business model based on ads




Mark Zuckerberg says that a business model based on advertising does not mean that users are seen as ‘product’. Hence the Facebook CEO responds to earlier statements from Apple CEO Tim Cook, who suggested that users of free services are not customers but product.

Mark Zuckerberg In an interview with Time left Zuckerberg record that the statements from Apple have created frustration. According to the CEO to conduct a business model based on advertising does not mean that there would be no eye for the interests of users. Apple CEO Tim Cook said several months ago that free services to ensure that users are seen as a product, rather than as a customer. Zuckerberg calls that statement, without naming Cook by name, ridiculous. Across Time Zuckerberg says that if Apple really eye had for its customers, their products would be sold at a lower price.

Zuckerberg also defended his Internet.org project: the CEO says that he does not plan to recruit more Facebook users over the Internet project, in order to increment as revenue. However, he admits that invest in new markets over time his company can deliver something. With Internet.org Facebook has an initiative set up , in cooperation with other companies, to encourage Internet use in poor countries.

In an earlier interview, let loose all the chief that he expects Facebook five years will mainly consist of video. The challenge for the social networking site is to adapt the infrastructure to this development, says Zuckerberg.


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