Facebook changed its policy to help publishers earn money from promotional publications

Apr

10

2016

Facebook agreed the company to change its policy on promotional publications, so that gives publishers earn money from these publications, after that it was not previously available, as quoted by the Wall Street Journal on Friday.

Publishers usually achieves a significant portion of their revenues through the so-called “content is marked by” Branded Content, namely articles and videos that look like standard editorial products, but it is paid for by advertisers. At the same time, the migration of masses of publishers increased their websites to other platforms, most notably Facebook.

So far, it has been in violation of the laws of Facebook that publishers publish paid articles on their own pages, which also appear to users on the home page. But after pressure from publishers, Facebook agreed to allow promotional publications on the pages.

It must be for publishers who want to publish promotional content documented pages by Facebook, as it should be pointing to a brand that paid for the appearance of the publication.

The Wall Street Journal quoted Dan Rose, vice president of Facebook partnerships as saying: “For a long time, the Facebook is interested in the first place, for the companies and media distribution. But we are trying increasingly help partners to make money. This is something abounded claims submitted to us on it. ”

It is noteworthy that readers usually respond better to this kind of advertising over traditional advertising such as banners – or what is known as the “banners” – and are therefore more expensive.

For its part, Facebook explained in a publication that the new policy applies to text publications, photographs, videos, instant and articles, links, videos and three-dimensional, as well as live video. These publications are classified as promotional whether “little or highlighting specifically product to a third party, or trademark, or a shepherd.”

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