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Facebook” intends to enter into mobile advertising market
Intends to “Facebook” soon to join my company, “Google” and “Apple” in the advertising market via mobile, and with the launch of an ad network benefit from the database owned by the company for more than one billion and 300 million users.
The transfer of the site “Racod” Re / Code informed sources, said that the social network plans to the end of April / May of this disclosure plans for the launch of a network of advertising via mobile, during the Developers Conference, “F-8” F8 scheduled to be held in San Francisco.
The network allows new ads for “Facebook” to get revenue from their users even when they are using other applications, through what is known as “ads within the application.” Also, this step makes the company in competition with advertising platforms “Ad Mob” AdMob of “Google” and “Aye, Ad” iAd from “Apple”.
And because “Facebook” has the largest social network in the world and in her hands personal information about more than 1.3 billion users, they may entice publishers and developers to announce it has, through the provision of an advantage, “the right ad to the right person.”
Observers believe that the “Facebook” wanted over the past years to build a network of advertising, but they delayed it so as to ensure sufficient advertising within the social network, but it’s changed over the past two years, especially after realizing the extent of the profits that can be achieved from advertisements phones.
During the last three months of last year, revenue was “Facebook” of advertising via mobile 1.24 billion dollars, which accounts for more than half of the total revenue from the ads.
The total global sales of mobile ads last year reached 17.9 billion dollars, an increase of an estimated 105 percent over the previous year, according to research published by the company “E Markir” eMarketer in March / March.
It is expected that this year, an increase of 75 percent from sales of this market to achieve revenue of $ 31.45 billion dollars.
The company owns the “Google” the lion’s share of this market, and last year grew by 49.3 percent, while made ”Facebook” accounted for 17.5 percent, up by 5.4 percent over the previous year.
The social network “Twitter” finally entered this market by introducing a new service that allows developers to promote their applications and urged users to download over the network or via the social network ads on smart devices “MOB Bob.”
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